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    Find & execute on your 'meaningful few'

    A thinking partner for executives with marketing responsibility

     

    At some level most business leaders know that to increase their influence & impact , it's vital to focus on a smaller number of meaningful things.

     

    But this is simple to say, difficult to do

     

    How can we (and our teams) discern the "meaningful few" - then execute with energy & focus?

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    I'M MATT DAY

     

    I help leaders & their teams to identify & focus on their "meaningful few"

    Anyone in a senior role intuitively knows that focusing on the right things can have an outsized impact on results.

     

    But you're also bombarded with initiatives or priorities determined by others. The competitive landscape and your organisation are probably in flux. It's tough to discern the signal from the noise.

     

    For the last 30 years I've worked with medium/large companies across variety of categories. I've been part of both highly successful & somewhat dystunctional teams. I've seen customer value created and destroyed. I'm recognised for my objectivity & independent thinking, but I'm also good-humoured, calm and easy to work with.

     

    These are the experience & skills I exploit to help senior clients navigate through the chaos, get strategic clarity, and prepare for action.

  • Five principles

    I believe that you can never guarantee success, but you can radically increase your odds by incorporating tried & tested principles.

    Here are some of the principles which underpin my work with clients -

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    Context is a strategic superpower

    We increase our influence & impact when we truly understand the landscape, stakeholders and implicit
    assumptions. More than observations you need insights

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    Problems precede solutions

    Save wasted time and a whole world of pain by first sharply defining the problem and agreeing with your stakeholders - before diving into solutions. Much activity in business is anwering the wrong question.

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    The meaningful few (not the trivial many)

    A small number of things will have an outsized impact on our performance. What will truly shift the dial - and what is just noise? Right now, avoiding distraction is a rare competitive edge

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    Win hearts, then minds

    Decision-makers are gatekeepers to resources like people & money. Understand your audience as humans, their values, wants and needs. Master emotional intelligence. Start your pitch with why, then what & how

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    Good habits lead to great results

    Design and embed ‘systems’ to take variability and risk out of execution. Reinforce the floor & raise the ceiling for performance. Create honest feedback loops to stay agile

  • Working together

    Myclients are typically business leaders with responsibility for general management or a commercial function

    We start with your desired outcomes, then figure out together the right way to get there

    Here are some indicative examples of how we could work together

    Partnering for Performance

    An ongoing executive coaching + advisory relationship. Use me as a sparring partner

    Facilitation

    Helping you discern & execute the ‘meaningful few’ through a strategic planning process

    Mentoring

    Let's create a bespoke programme to fast-track the development of your key people

  • Benefits of this approach

    for you

     

    • Spend more time on the meaningful stuff
      (and less on the trivial)
    • Re-connect with the purpose in your work
      (and create more value)
    • Lead your team with clarity
    • Get results, have more influence & impact
    • Better position yourself in your career

    for your business

     

    • Be clearer about strategic priorities
    • Focus resources to get the greatest return
    • Execute strategy better & deliver more
    • Get people aligned
    • Increase employee engagement & retention
    • Improve financial performance
    • Enhance the value of your enterprise

  • Some brands & businesses I've worked with

    from 30 years of working client-side and, more recently, in consultancy

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  • What next?

    1

    Book an informal call

    Let's chat about your "why". Use the link below to see my calendar & book an exploratory call.

    2

    Scope

    Let's agree what type and frequency of input will be most useful to you

    3

    Let's start

    We can start as soon as your ready. How we work together can evolve over time as needs change

  • Connect with me

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    Book a call

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    Email

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    LinkedIn

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